UX Design | UX Research | Visual Design
Most people aren't sure what supplements they should be taking to meet their specific health goals. The overwhelming amount of options at stores can leave beginners confused and discouraged. It also doesn't help that there is tons of contradicting information and misleading advertising out there. Doing your own research to find reputable resources would take too much time and effort, and hiring a personal nutritionist expert would be too expensive.
An online store that helps users find health supplements by recommending trustworthy products and providing factual information based on their specific needs and goals.
I identified my target audience as people who are working towards a fitness goal and are interested in purchasing health supplements. After finding 6 participants that matched those characteristics, I conducted interviews with them to learn about their motivations and pain points.
The amount of options for supplements is overwhelming and it takes too much time and effort to do research.
There is a lot of misinformation and shady advertisements on the Internet for products with false promises.
Hiring a personal nutritionist to figure out what supplements are compatible with your specific health needs is too expensive.
Supplement stores that are targeted towards body-builders and gym junkies are intimidating for beginners.
83% of participants weren't sure what supplements they should be taking.
83% of participants were discouraged by the amount of time and effort it would take to research what supplements would be good for them.
100% of participants were not willing to hire a personal nutritionist because it is too expensive.
Accountant | Richard Wilde
Location: Hilo, HI
Goals & Frustrations
Retired | Martha Henson
Location: Honolulu, HI
Goals & Frustrations
After I got a good idea of what my target audience was looking for, I started brainstorming the overall structure of the website and what features to include.
I laid out the structure of the website and how the pages are prioritized, linked, and labeled. The pages that are starred are the pages that I decided to focus on for this use case.
The user can take a quiz to learn more about what type of supplements are most suitable for them based on their needs. After receiving their quiz results, they can browse through recommended products and purchase.
Figma Link: VitaChoice Low-Fidelity Prototype
I met with 5 participants over video call to test my low-fidelity prototype and find areas of improvement.
The final design addresses all the main pain points I collected during the user research phase and also applies the feedback I received from the usability testing.
These are all the features that directly address the four main pain points from my user research.
Unlike other supplement stores that specifically target body-builders, VitaChoice's branding and tone is friendly and inviting to anyone simply looking to improve their health. Customers do not need to leave their house or speak to anyone to get personalized, quality products.
Instead of spending several hours sifting through articles and books to find what supplements you need, all you need to do is take a simple 5 minute quiz.
No need to spend hundreds on a personal nutritionist—get free product recommendations just with a few clicks.
After going through the full design process from start to finish, I was able to create a final product that successfully helped users find trustworthy health supplements based on their specific needs and goals. Now is time to reflect on what I learned and brainstorm next steps if I were to continue with this project.
Since the end users of this particular project are people of all ages, backgrounds, and lifestyles, I had to empathize with various perspectives and realized just how important user research really is. Every interview with participants was valuable because I discovered something unexpected that I would have never thought of before. Even when something seems obvious to me, I learned that it is never safe to assume and it's best to learn from the end users themselves.
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Execute ADA tests on screens to find areas of improvement for accessibility.
Design and implement more features, such as creating your own lists, comparing items, and learning more about certain benefits